The Pedestrian and Bicyclist Highway Safety Problem as it Relates to the Hispanic Population in the United States

Final Report

Center for Applied Research, Inc., Federal Highway Administration

"The nature and extent of the Hispanic pedestrian and bicycle highway safety problem is not well known. It is apparent that a disproportionate number of the persons killed in highway crashes of all types are Hispanic immigrants. While the reasons for this overinvolvement have not been determined, it has been suggested that cultural differences, language problems, and a lack of familiarity with traffic in the United States may be involved.

"The ultimate goal of this project was to provide Federal Highway Administration (FHWA) and National Highway Transportation Safety Administration (NHTSA) information for developing a marketing plan for pedestrian and bicycle safety messages for Hispanic audiences in the U.S."

Filed in: Community Problems and Solutions, Education, Plans and Policies, Crashes and Safety

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