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design and engineeringother measures

the walking environment

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Identify neighborhood

Many neighborhoods or business districts want to be recognized for their unique character. This can enhance the walking environment and sense of community.

Examples of treatments include gateways, traffic calming, welcome signs, flower planters, banners, decorative street lighting, unique street name signs, and other details. Neighborhood identity treatments rarely provide any direct traffic improvements, but they help develop interest in enhancing the community.

An identity sign in Seattle’s Wallingford neighborhood marks an entry to the area.

The material provided on this page is from the FHWA publication "Pedestrian Facilities User Guide." This guide is currently under review by practicioners and others in the field. Subsequently, the material provided on this page is subject to change in the future.

school zone improvements

identify neighborhood

speed monitoring trailer

ada (americans with disabilities) design

on-street parking


• Increases the visibility of a community and supports community efforts to define their neighborhood.


• Supports community efforts but has no direct traffic benefits.

Estimated Cost:

$50–$150 per sign. Some signs may cost more because they are usually custom made.

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